Celebrating anniversaries is always a milestone worth commemorating. Reaching several decades is even more special.
Belcils Revitalizing Eyelash Cream is celebrating its 40th anniversary. It was the product that gave birth to the brand (its name evokes the French expression for “beautiful eyelashes”) and the first facial dermocosmetic product developed by Laboratorios Viñas. Launched in 1985, after leading the market for many years, it remains one of the brand’s most iconic and top-performing products in its category. Today, Belcils has established itself as a specialist brand in this segment thanks to the efficacy and tolerance of its formulas.
The Pharma Division promoted Belcils Revitalizing Eyelash Cream through radio programs aimed at large audiences. Renowned Spanish journalists and presenters such as Ana Rosa Quintana, Concha García Campoy and Julia Otero were among the voices associated with the brand. The campaign also extended to national general-interest magazines, with creative concepts evolving over the years.
The product
Belcils Revitalizing Eyelash Cream is a treatment specifically designed for dull, weakened or damaged eyelashes. It helps achieve longer, thicker and fuller lashes while preventing lash loss, restoring shine and vitality.
Its formula contains Jojoba Oil and Castor Oil, which naturally nourish the eyelashes, while Panthenol thickens them, enhances shine and intensifies their color.
This product is recommended for:
- People who want to improve the appearance of their eyelashes and achieve longer, fuller lashes.
- Women who regularly wear makeup and notice dull or lackluster eyelashes.
- People with thin eyelashes that have lost shine and color.
The range
Over the years, the Belcils brand evolved into a complete range with products designed for the Care and Beauty of Sensitive Eyes.
Today, the Belcils range includes more than 20 products covering every step of the Sensitive Eye Care ritual: cleansing, eyelash and eye contour treatments, and high-tolerance hypoallergenic makeup.
In recent years, the range has also expanded into the medical field through the incorporation of medical devices for the treatment of ocular conditions such as Dry Eye Disease, with products from the Belcils MED line.
